Sure Thing Industry
Real-world music industry advice, straight to your inbox.
Booking, touring and career tips from Raechel Whitchurch, founder of Sure Thing Agency. Practical, easy to put into action, and in your inbox every week.
Topics Raechel covers
Raechel brings 20 years of experience in the music industry, her view from the booking desk as owner of Sure Thing Agency, and her insight as an independent artist herself.
01
Festival bookings
How festival programming works and how to get on a booker's radar.
02
Support act slots
Landing supports with bigger artists, and making the most of them when you do.
03
Touring advice
Routing, budgets and planning runs of shows that grow your audience.
04
Marketing
Getting people to your shows and your music in front of the right ears.
05
Pitching to venues
Writing pitches that get read, and what bookers want to see before they say yes.
06
Building your team
When to bring in an agent, manager or publicist, and what each one actually does.
And so much more.
A note from Raechel
Hi mates,
I'm so glad so many of you have been enjoying my music industry tips online. I'm really passionate about giving artists as much advice as I can, and this list means I can send it straight to your inbox.
You'll hear from me once a week, and every email will be worthwhile and easy to put into practice.
Looking forward to cheering you on in all your musical endeavours.
Raechel Whitchurch
Curious who we work with?
Meet the artists represented by Sure Thing Agency.
Working with artists we love, turning moments into long-term careers.