Sure Thing Agency is a boutique Australian booking agency led by Raechel Whitchurch, providing comprehensive booking and event management services to upcoming and established artists.
After a decade working with some of Australia's biggest artists, events brands and international promoters, Raechel has launched her own agency with a focus on quality over quantity; keeping the roster small and completely investing in the careers of the artists they work with.
Sure Thing Agency focuses on working alongside artists and managers who are passionate about what they do. Our goal is to build long lasting music careers by focusing on strategic alliances and partnerships with festivals, venues, events and fans. We take a fresh and creative approach to cultivating success, and we never say, 'that's just the way it's done'.
We pride ourselves on reimagining and instigating a renewed approach to booking and event management services, with a deeply personal touch, offering artists the opportunity to focus on the music. You can trust that we care about your career as much as you do.
